Looking for a FamilyCosmeticPediatric
Dentist in Williamsburg, VA?
Where EVERYONE deserves to smile. Schedule an appointment with Dr. Amber Hogan, DDS.

General dentistry services aimed at maintaining and improving your oral hygiene and overall dental well-being
Read moreRestorative dentistry services that focus on repairing and restoring damaged or missing teeth.
Read moreCosmetic dentistry services aimed at creating a beautiful smile that is designed just for you.
Read more
SIMPLY SMILE FAMILY & COSMETIC DENTISTRY
Where EVERYONE Deserves to Smile!
Looking for a new dentist in Williamsburg, VA? Our dental office is located on Monticello Ave (across from Newtown and next to the post office). We provide top-quality dental care for patients of all ages; offering dental services in family dentistry, cosmetic dentistry, Invisalign, Botox, and preventive care, ensuring healthy, beautiful smiles. Need urgent care? We offer same-day emergency dental appointments whenever possible.
We accept dental insurance and provide affordable in-office plans for those without coverage. Ready for exceptional dental care without breaking the bank? Schedule your appointment today.
Explore Our Dental Services
Trust our board-certified, friendly, and professional Williamsburg dentist to offer a variety of dental procedures. From minor touch-ups to major procedures, Simply Smile Family and Cosmetic Dentistry is where to achieve the perfect smile. Because we employ the top dental specialists and supporting staff, Simply Smile does it all.
Our Services Include:
Restorative Dentistry
General Dentistry
- Dental Emergencies
- Mouthguards
- Night Guards
- Scaling and Root Planing
- Crown Lengthening
- Smile Makeovers
Whether you need a single procedure or multiple ones, the dental team at Simply Smile Family and Cosmetic Dentistry is here to help you achieve optimal oral health and the smile of your dreams. Schedule your appointment with a leading dentist in Williamsburg, VA. Located next to the post office on Monticello Ave.
SCHEDULE AN APPOINTMENT WITH A DENTIST IN WILLIAMSBURG
Frequently Asked Questions
About Our Dentist in Williamsburg, VA
We get many questions. Before you schedule your appointment with Simply Smile Family and Cosmetic Dentistry, you may have questions you want answered. Our team understands. Here are answers to the questions we most commonly receive.
Our office hours are as follows:
- Monday, Tuesday, and Thursday: 8:00 AM – 5:00 PM
- Wednesday: 8:00 AM – 1:00 PM
- Friday: 8:00 AM – 12:00 PM
Sorry, we are closed on Saturdays and Sundays to allow our team time to recharge and spend time with their families.
You can find us conveniently located next to the central post office on Monticello Avenue, in the same building as Mid-Atlantic Eyecare. Our entrance is on the side of the building, with ample parking available for your convenience.
Yes, we accept most major national insurance providers, as well as several smaller regional plans. We recommend calling our office to confirm whether we are in-network with your specific plan.
Yes, we provide a dental benefits plan designed for patients without insurance. Please contact our office for more details. Kindly note that patients enrolled in a dental insurance plan are not eligible for the dental benefits plan.
Dr. Hogan is the sole provider at Simply Smile, offering personalized care to every patient.
At Simply Smile, we make every effort to provide same-day treatment whenever possible. However, this is determined on a case-by-case basis, as some patients may require antibiotics or additional preparation before treatment. Rest assured, if we can treat you the same day, we absolutely will!
No need to worry — if Dr. Hogan is away, she will arrange for you to be seen by a trusted colleague who can provide emergency care if needed.
New patient appointments typically last approximately 80 minutes. This allows us enough time to thoroughly review your medical history, address any concerns, take necessary X-rays, and complete comprehensive new patient charting. This process enables us to develop an accurate treatment plan and determine the type of cleaning you will need.
In most cases, yes. However, if you have gum issues or significant tartar buildup, you may require a more extensive cleaning that cannot be completed in a single visit. In such instances, we will begin the cleaning process if time permits and schedule a follow-up appointment to complete the treatment. The plan is always customized to your individual needs.
X-rays are essential for providing a thorough and accurate diagnosis. While a clinical exam allows us to evaluate the visible surfaces of your teeth, X-rays reveal what we cannot see—such as cavities between teeth, bone loss, or hidden dental issues. Without current X-rays, it would be impossible to give you a complete and confident oral health assessment.
While we respect your right to make decisions about your dental care, X-rays are a vital diagnostic tool. Without them, Dr. Hogan cannot accurately detect or diagnose certain conditions, which could compromise your care. We take only the minimum necessary X-rays to ensure your health and safety. If you have concerns, we are happy to discuss them with you. However, if you are uncomfortable with receiving X-rays, you may wish to seek treatment with another provider, as we cannot compromise on the quality of our care.
Don’t worry—it’s a common occurrence! Temporary crowns are designed to protect your tooth and hold space while awaiting your permanent crown. If your temporary crown comes off, please contact our office, and we will arrange to have it re-cemented or replaced. In the meantime, if the crown is intact, you can place a small amount of toothpaste or petroleum jelly (such as Vaseline) inside it and gently place it back over the tooth. This will help hold it in place until you can visit us.
Yes! In most cases, patients with even significantly misaligned teeth can be successfully treated with Invisalign. However, there are some complex cases where traditional braces may be more effective. If you are interested in Invisalign, we encourage you to schedule a complimentary consultation to determine the best treatment option for you.
Live in Williamsburg:
We are located on Monticello Avenue, across from the Newtown area.
From out of town:
- Take Interstate 64 to exit 242A (towards Williamsburg), then follow Route 199 for 6.6 miles.
- Take the Monticello exit, turn right, and you will find us 0.5 miles ahead on the right-hand side (next to the Post Office).

Dentist
Dr. Amber Hogan, DDS
Dr. Hogan is a dentist in Williamsburg, VA with a true passion for teeth! She started as a dental hygienist before earning her Doctor of Dental Surgery from Virginia Commonwealth University. With experience in both large corporate and private practices—including Konikoff in Virginia Beach and Norge Dental Center in Williamsburg—she brings a well-rounded perspective to patient care. Dr. Hogan proudly supported her husband's naval career and now cheers him on in his consulting business. Outside the office, she enjoys raising her two wonderful daughters and spending time outdoors. She’s dedicated to building lasting relationships and providing high-quality, affordable dental care.

About Simply Smile Williamsburg
Where EVERYONE Deserves to Smile
At Simply Smile Family & Cosmetic Dentistry, we are committed to providing exceptional dental care for the whole family while building meaningful, one-on-one relationships with our patients. Our privately owned practice is dedicated to empowering you with the knowledge you need to make confident decisions about your oral health—whether you're an existing patient or simply seeking guidance.
From your child needing a dental filling, to your spouse deciding between a bridge or a dental implant, or your mom finally considering the straighter smile she’s always wanted—we believe there’s a solution for everyone at Simply Smile.
We don’t want you to dread going to the dentist and that’s why we love having fun at Simply Smile! Dr. Hogan’s warm personality and cheerful humor often lead to a funny story or two—so don’t be surprised if you find yourself laughing during your visit! Our goal is simple: if you’re not smiling when you arrive, we’ll do everything we can to make sure you are smiling when you leave.
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