Where EVERYONE
Deserves to Smile
We are a family and cosmetic dental practice located in Williamsburg, VA next to the main post office on Monticello Ave. Our goal is to provide top-quality preventative, restorative, and cosmetic dental care in a fun, welcoming environment. If you're searching for a trusted dentist in Williamsburg, VA, schedule your appointment today!

About Simply Smile
At Simply Smile Family & Cosmetic Dentistry, we are committed to providing exceptional dental care for the whole family while building meaningful, one-on-one relationships with our patients. Our privately owned practice is dedicated to empowering you with the knowledge you need to make confident decisions about your oral health—whether you're an existing patient or simply seeking guidance.
From your child needing a dental filling, to your spouse deciding between a bridge or an implant, or your mom finally considering the straighter smile she’s always wanted—we believe there’s a solution for everyone at Simply Smile.
We don’t want you to dread going to the dentist and that’s why we love having fun at Simply Smile! Dr. Hogan’s warm personality and cheerful humor often lead to a funny story or two. So, don’t be surprised if you find yourself laughing during your visit! Our goal is simple: if you’re not smiling when you arrive, we’ll do everything we can to make sure you are smiling when you leave.
About Dr. Amber Hogan, DDS
Dr. Hogan grew up in Roanoke, Virginia, where she met her husband, Richard. Their journey together took them to sunny San Diego, thanks to Richard’s service in the NAVY. Eventually, they made their way back to Virginia to start a family while Dr. Hogan pursued her dental hygiene degree. Before becoming a dentist, she spent several years working as a dental hygienist, giving her a well-rounded understanding of every aspect of dentistry. Her dedication led her to attend dental school at Virginia Commonwealth University, where she impressively maintained a perfect clinical average—all while pregnant and raising a three-year-old.
After graduating, Dr. Hogan worked at a large corporate practice in Virginia Beach before joining Norge Dental Center, a thriving private practice in Williamsburg. Through these experiences she realized her passion for creating her own style of dentistry-one where you can have fun with your patients even while doing the most involved procedure!
“At the end of the day, people just want to feel heard and know they can trust their dentist. They want honest advice and affordable care—without feeling like they’re taking out a second mortgage just to get their teeth cleaned,” Dr. Hogan shares with a laugh.

Dr. Amber Hogan, DDS
Dentist in Williamsburg, VA
She prides herself on being refreshingly honest with her patients, encouraging them to ask questions and even do their own research if they need time to feel confident about their treatment decisions.
“There’s rarely a one-size-fits-all solution in dentistry. What works for one person may not be right for another, and it’s my job to take the time to explain the options so my patients feel comfortable and informed.”
Dr. Hogan and her husband have been happily married for 21 years and are proud parents to two beautiful daughters. If you’re one of her patients, you’ll probably hear her excitedly share stories about her daughters’ gymnastics competitions or her love for spending time at Smith Mountain Lake. Outside of the office, she enjoys soaking up the sun at the beach, lounging by the pool, and boating with her family. Dr. Hogan is also deeply rooted in her faith—she’s an active member of Liberty Live Church and is on a personal mission to complete her one-year Bible plan before the year is up!
Dr. Hogan's Memberships
Dr. Hogan is a member of the following professional organizations:
- American Dental Association (ADA)
- Virginia Dental Association (VDA)
- Molis Coaching-Invisalign Align Technology
- Academy of General Dentistry (AGD)
- Academy of Dental Materials (ADM)
- American Academy of Cosmetic Dentistry (AACD)
- American Academy of Implant Dentistry (AAID)
- American Academy of Facial Esthetics (AAFE)
Meet The Team
We love dentistry, and our staff shows it! Meet the friendly, smiling faces of our team before your visit.

Dr. Amber Hogan
Linda Davis
Olivia Murphy
Lauren Ashley
Why Choose Us
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Top Quality Dental Care
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New Dental Equipment
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Comfortable Office
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Accepts Insurance
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Emergency Appointments Available
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Great at Easing Dental Anxiety

Our Dental Services
We offer a complete range of dental services aimed at maintaining and improving your oral hygiene and overall dental well-being.
Learn moreWe offer a complete range of restorative dental services that focuses on repairing and restoring damaged or missing teeth.
Learn moreGet a beautiful smile that boosts confidence, improves self-esteem, and allows you to make a great first impression
Learn moreBOOK NOW
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